Honda’s switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest’s handling of the automaker’s ad dollars, The Wall Street Journal reported.
Source: Auto Feed
Honda’s switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest’s handling of the automaker’s ad dollars, The Wall Street Journal reported.
Source: Auto Feed