Tesla's luxury branding clashes with SolarCity's thrifty pitch

by | Jun 23, 2016 | Uncategorized

Elon Musk is betting that luxury electric car buyers and rooftop solar customers are a single market. The marketing messages of Tesla and SolarCity tell a different tale.


Source: Auto Feed

Tesla's luxury branding clashes with SolarCity's thrifty pitch

by | Jun 23, 2016 | Uncategorized

Elon Musk is betting that luxury electric car buyers and rooftop solar customers are a single market. The marketing messages of Tesla and SolarCity tell a different tale.


Source: Auto Feed