In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the “December to Remember” sales event. Eighteen years later the campaign is still running strong.
Source: Auto Feed
In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the “December to Remember” sales event. Eighteen years later the campaign is still running strong.
Source: Auto Feed