Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.
Source: Auto Feed
Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.
Source: Auto Feed