Hyundai Shopper Assurance retail plan borrows from '09 playbook by deeperkins | Oct 16, 2017 | Uncategorized Hyundai Motor America CMO Dean Evans predicts that with new vehicles luring first-time Hyundai shoppers and the Shopper Assurance program promoting loyalty, Hyundai could post a 10 percent sales gain over 2017. Source: Auto Feed